Italian Harper’s Bazaar will launch its first print issue in December – WWD

ByJames I. Robertson

Sep 20, 2022

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MILAN — Hearst has apparently found his recipe for Italy’s Harper’s Bazaar, appointing an executive trio to launch the title’s glossy print edition.

Daria Veledeeva, former editor-in-chief of Harper’s Bazaar Russia, has been named front row for the Italian edition, which hits newsstands in December, the first issue in print since Harper’s Bazaar was introduced to Italy in early 2020 as as a digital publication.

After Hearst severed ties last summer with Russian partners Shkulev Media and Fashion Press and ceased operations in the country, Veledeeva was recruited to revive printing.

The publisher will be joined by executive creative director Marc Ascoli, former creative director of AnOther magazine and artistic director of Yohji Yamamoto. He now runs the Atelier32 studio, focusing on advertising campaigns, brand identity and art direction.

Fashion editor Sissy Vian joins the Italian bazaar as creative fashion director. She gained extensive experience at rival publishing house Condé Nast, having started her career at Vogue Italia and serving as general fashion editor at Vogue Japan for more than 20 years.

While presenting Italy’s Harper’s Bazaar, Hearst teased that print publication would be part of the equation in due course. Vogue Italia alum Alan Prada has been named editor-in-chief and shared with WWD his plans to bring the title’s glossy flair to digital-savvy audiences.

Prada left the media company in February last year to join Giorgio Armani as deputy creative director of online and offline image, a new role. Massimo Russo was named editor-in-chief after Prada’s departure.

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